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A cancer patient who searched online for support about his disease was left horrified when Facebook began placing advertisement for funeral directors on his Facebook feed.Daniel Kapp, 46, was diagnosed with prostate cancer last month. Shortly after he used the web to learn more about the illness.When he opened Facebook the following day he said he was bombarded with insensitive promotions that he couldnt remove.After going public on having cancer via FB Ive started getting sponsered ads for funeral palours #wtf #epicfail pic.twitter.com/BWOKBSjmTD— Dani Kapp (@DanielKapp) March 2, 2015
Daniel Kapp, 46, was diagnosed with prostate cancer last month and used the web to learn more about the illness. But when he opened Facebook the following day he said he was bombarded with insensitive and tasteless adverts for funeral directors. The consultant also tweeted about his surprise (shown) The adverts included promotions for funeral directors, including one called Bestattung Himmelblau Wien – which translates to Funeral Vienna Sky Blue. 
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It showed an elderly couple with the tagline: Wir helfen Ihnen gerne! or Were here to help. 
Mr Kapp (pictured) is a strategic consultant in Austria. He described the Facebook adverts as scandalousI was just knocked off my feet to see that there on the screen, said Mr Kapp, who works as a strategic consultant in Austria. It is just completely insensitive. And every time I tried to delete it, it appeared again. He blamed Facebook for monitoring the data about the searches he had done and then using it in order to sell it on to potential advertisers.The consultant also tweeted about his surprise: After going public on having cancer via FB Ive started getting sponsored ads for funeral parlours #wtf #epicfail [sic]I think its just tasteless and scandalous, Mr Kapp continued. But it seems that anyone who is looking for information under the string search life expectancy or cancer on Google can then expect to get inappropriate adverts on social networks.  When contacted by local media, the directors of the funeral companies said they were shocked their adverts were being used to target people in this way. One said: I can confirm that this should never have happened.Facebook uses cookies to track its users – both on and off the site – and deliver relevant adverts.
The adverts included promotions for funeral directors including one for Bestattung Himmelblau Wien – which translates to Funeral Vienna Sky Blue (pictured). When contacted by local media the directors of the funeral companies said they were shocked their adverts were being used to target people in this wayIt gathers information about devices, sites people visit, searches theyve made and demographic data they have entered into their account on the social network. Initially these cookies were just used on the site, but in September Facebook launched its Atlas ad platform that monitors these movements around the wider web.  HOW FACEBOOK SERVES ADVERTS  Facebook uses cookies to track its users – both on and off the site – and deliver relevant adverts.It gathers information about devices, sites people visit, searches theyve made and demographic data they have entered into their account on the social network. Initially these cookies were just used on the site, but in September Facebook launched its Atlas ad platform that monitors these movements around the wider web. This only works if the account holder is logged into Facebook on the browser being used, but they dont have to necessarily be actively using it. Adverts are then shown on the site, and vice versa around the web. Individual ads can be removed or managed by clicking an arrow in the top right-hand corner. Or people can opt out of them from the Digital Advertising Alliance in the USA, Digital Advertising Alliance of Canada or the European Digital Advertising Alliance.  This only works if the account holder is logged into Facebook on the browser being used, but they dont have to necessarily be actively using it. Adverts are then shown on the site, and vice-versa around the internet.Today Facebook added a new tool called Topic Data that now additionally scans what people are saying about events, brands, subjects and activities.The site stressed that no personal information is revealed because topic data is anonymised, and it is used to provide guidance for marketers and not used target ads directly.Facebook explained: We use cookies so we, or our affiliates and partners, can serve you ads that may be interesting to you on Facebook Services or other websites and mobile applications. We also may use cookies to provide advertisers with insights about the people who see and interact with their ads, visit their websites, and use their apps.Individual adverts can be removed or managed in the Settings menu, or by clicking the arrow in the top right-hand corner of an advert.Or people can opt out of them from the Digital Advertising Alliance in the USA, Digital Advertising Alliance of Canada or the European Digital Advertising Alliance.  Facebook has not yet responded to MailOnlines request to comment on Mr Kapps complaints.
Facebook uses cookies to track its users – both on and off the site – and deliver relevant adverts. Individual adverts can be managed in Settings (pictured). Or people can opt out of them from the Digital Advertising Alliance in the USA, Digital Advertising Alliance of Canada or the European Digital Advertising Alliance    
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Daniel Kapp | Strategic Consulting & Responsible Communication GmbH

From league battlers

Fiorentina piled on the misery for AC Milan by scoring twice in the last 10 minutes as they came from behind to win 2-1 and put more pressure on Filippo Inzaghis team on Monday.A superb brace from Felipe Anderson gave Lazio a 2-0 win at Torino which took them clear of Napoli in third place, the Champions League playoff spot, in another of Mondays games.
Mondays defeat at Fiorentina heaped more pressure on Filippo InzaghiFiorentinas winning goal came after chaotic scenes at the Artemio Franchi stadium where the referee went off injured and the teams kept playing before he had been replaced, apparently unaware there was nobody in charge of the match.In driving rain, Mattia Destro put Milan ahead against the run of play when he diverted Giacomo Bonaventuras shot into the net from 12 metres in the 56th minute.Milan, who conceded a 95th minute equaliser in a 2-2 draw with Verona in their previous game, held on until Gonzalo Rodriguez headed in Joaquins cross with seven minutes left.
Gonzalo Rodriguez headed in Joaquins cross to level in the 83rd minute against Milan
Joaquin scored the winner for Fiorentina with a header in the 89th minuteReferee Carmine Russo was replaced by the fourth official amid confusion shortly afterwards.Milan, joint tenth with 35 points from 27 games, appeared to lose concentration and allowed Joaquin to score the winner with another header in the 89th minute.Milan coach Inzaghi, whose future is the subject of speculation after almost every draw or defeat, left the pitch looking thoroughly soaked and miserable.The seven-times European champions have won two out of 11 league games since the winter break.Previous
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